So New England won. I guess it was an exciting game, for people who care about either the Patriots or Eagles, but I’m not in either of those categories. I watched dispassionately, not caring who one.

I did, however, care about the commercials. As always. Not a great year for commercials either, for that matter, but there were still some good ones. I liked the beer commercial, where the pilot jumps out of the plane. And the mistaken robbery and cat-murder ads (by Ameriquest). But my favorite was the one involving US troops returning from Iraq, and being applauded as they go through the airport. That was a truly moving ad. I heard today that that is the only time the ad will air; Annheuser Busch won’t be airing it again. Kind of like Apple’s famous “1984” ad, which also aired only once (though I saw it several times in a Master’s course on advertising at Ball State; we spent considerable time studying that ad).

Then there was Paul McCartney. It was simply a fun half-time show. Those old Beatles tunes really hold up well. I hoped he would end with “Freedom,” but I suspect he didn’t want to appear to be endorsing US and Brit military action in Iraq. Maybe. But that’s okay. I loved the songs he did.

So much for today’s deep spiritual insights.