I stayed up to watch President Obama on Jay Leno last night. As a communications guy trained as a journalist, it raised a lot of issues.
he mainstream press have always been the gatekeepers between the President and the public. Beyond an “Address to the Nation,” if you want to talk to the American people, you go through the press. You do a press conference. You appear on Meet the Press. You grant an exclusive interview to Charles Gibson, Brian Williams, or Katie Couric (or one of their minions).
But the press is combative, full of “gotcha” intentions, hoping to catch you in an inconsistency. What if you just want to talk to the American people in a non-combative situation? What if you don’t have time to prep for every possible clever question so that you don’t get twisted up and end up re-explaining yourself for the next week?
Imagine if Obama appeared on a FoxNews program. They would try to put him on the spot, force him to defend whatever he’s doing, trap him. They would try to get him to at least imply something negative about various Democrats–Pelosi, Dodd, Frank, Reid, and others. Obama would most definitely be on his guard, and rightfully so.
On the other hand, if Obama appeared on Keith Olberman or Rachel Maddow, they would throw softball questions which he could hit out of the park. They would set him up to say negative things about Republicans.
Or, if Obama appeared with a real journalist, like the network anchors (well, maybe not Katie), David Gregory, Chris Wallace, or any number of others (including print people), they would have been going for a story. The goal wouldn’t have been enlightenment, but a “gotcha.”
The Rick Warren forum last summer was an eye-opener. Warren posed questions to Obama and McCain, separately, and they answered in a comfortable atmosphere. Warren wasn’t going for a headline, wasn’t trying to trap the candidates, didn’t want the candidates to get into an argument. He just wanted them to tell what they believed. And I found it tremendously enlightening.
It was the same way with Jay Leno. Jay’s not a journalist. He wasn’t trying to create breaking news. He just threw soft, but interesting, questions at Obama (I’m sure Robert Gibbs was involved in at least suggesting questions), and Obama answered them in what was a comfortable, non-tense atmosphere. None of Jay’s questions invited Obama to criticize Republicans.
I found the appearance very informative, very “human.” It was presidential and laid-back and even fun at the same time.
This, by the way, is Larry King’s schtick, too. He just lets people tell their story, give their views. He’s not a journalist, doesn’t pretend to be, and so isn’t going for a gotcha.
The mainstream media are mad, because they’re getting cut out of the process. But I don’t care. I’m tired of the gotcha mania.
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