You own gobs of products made in China. But can you name one Chinese brand? According to one survey, 94% of Americans can’t.
There’s Lenova, the consumer electronics company. And tech people are probably familiar with Baidu, the Chinese counterpart to Google. But that’s about it.
The graphic above shows the top 50 Chinese brands. I’ve only heard of a couple of them. But then, they exist in a market of 1.4 billion people, so there’s not much need to reach out to someone living in Indiana.
But Chinese people are well aware of non-Chinese brands (Apple, Microsoft, western auto companies, fashion brands, etc.), and with their newfound wealth, are fixated on brands as status symbols. Not that Americans would ever think of doing that.
