During the 12 years I edited a denominational magazine, I usually attended the annual Evangelical Press Association convention, an organization representing several hundred Christian publications. Each day featured various workshops, which were often led by persons from the Big Important Publications. We’re talking Moody Magazine, the various Christianity Today magazines, Decision, and the larger denominational magazines (The Banner, the Church Herald, Vital Christianity). These were multi-staff publications, and the workshop leaders could talk about relating to the graphics department, the marketing department, the editorial staff, etc.
Meanwhile, there were a heck of a lot of us one-person-shows editing small organizational, missionary, or denominational publications. I had a part-time secretary, but beyond that, I did everything. I wrote lots of stories, I edited all stories, I proofread copy before sending it for typesetting (pre-computer days), I spent numerous hours hunched over a light-table laying out the magazine, I proofread the thing again, and I interacted with the printer. I devised whatever marketing materials we used. I designed the covers and all interior artwork. I could learn from the Moody editor, but my situation bore little resemblance.
So one year I offered, and was invited, to lead a seminar for editors like me–guys and gals who did the whole shebang. I knew there were a bunch of us, toiling in anonymity and eating by ourselves at the convention. I forget my creative title and description, but it must have worked, because the room was packed. A few of them (myself included) had been wooed by prestigious publications, but had decided God wanted them to remain–contentedly–where they were.
I talked about issues common to us Do-It-Alls. For instance: most of us editors became editors because we were pretty good wordsmiths, yet we also had to do graphics work, something for which bigger magazines have specialists. How do we compensate when we can’t delegate our weaknesses? I had probably ten such issues unique to one-person situations, and I used them as fodder for discussion.
Since my seminar style is always interactive, a lot of great ideas flew back and forth. Editors shared their limitations–time, skills, budget, staff–and ways they worked around those limitations to still produce a quality product. Nobody from a Big Important Publication attended my wee little workshop because, of course, they had nothing to learn from a comparative underachiever like me. But I discovered a whole bunch of my peers who were in the same boat I rowed year after year, and many of our needs weren’t being addressed by the highly-skilled folks at Christianity Today.
I think of this in relation to pastors and the broader church world. Tens of thousands of ministers serve small churches, and serve alone. Maybe a secretary or part-time youth guy, but basically alone. To improve as ministers, what is available to them? Well, they can read books by megachurch pastors, and they can attend conferences put on by megachurches. And I wonder: how well do these resources really, really, address their unique situations? (Not being a pastor, I don’t really know.) I know that the Big Guys stress that they are imparting principles that can work in any size of church, and don’t require the large staff and resources available to them. But…okay…whatever.
Is there, anywhere, a solo pastor who people look at and say, “That guy’s a success. He should write a book or lead a seminar.”
Or consider: is it okay, in today’s American church culture, to aspire to be a great solo pastor? Is it okay to not yearn to lead a Whole Hog church?
It seems that we corporate-minded 21st Century Americans are not allowed to pin “Successful Pastor” badges onto solo ministers. If you’re in a multi-staff situation, then you have something to share in a seminar or book. If you’re not in a multi-staff situation, then you need to attend the other guy’s seminar or read his book. And obviously, the megachurch guy has zilch to learn from you, little peon.
I know that it was helpful for me to gather with a bunch of solo editors to talk about our contexts and to share ideas. How well this truly relates to pastors…I don’t know. I’m just wondering.
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