Apple went to court in Australia to prevent companies from using a lower-case “i” in product names, arguing that a “person of ordinary intelligence and memory” would assume any “i” product came from Apple. The case centered on DOPi, a brand of bags. Of course, DOPi backwords is iPOD, which makes it even more interesting.
It’s kind of like Lindsey Lohan suing over the use of the name “Lindsey” in a Super Bowl ad, saying that people would automatically think the ads refers to her. As if she’s a one-word brand, like Oprah or Madonna.
Apple lost the case. The court (actually, a trademark tribunal) noted a number of other “i” products, like iSkin and iSoft.
As a huge Apple fan, let me just say: Apple, get over yourself.
