The Clip Vs. the Twist-Tie

twist-ties-vs-dot-plastic-clips-a-10-dot-6-billion-battle-of-tiny-titans

There’s Mac Vs. PC, and there’s “clip” vs. “twist-tie.” It’s a $10.6 billion industry.

Imagine being a salesman for twist-ties. Your life’s work is to convince breadmakers to switch from plastic clips to twisties. Can anything be more rewarding, or make a child more proud? (“My dad sells those plastic clips on hamburger bun packages.”)

Also imagine putting together a PowerPoint presentation to sell your product. Twist-ties provide a tighter seal, but clips can be applied faster, and you can print stuff on them (like expiration dates). Yes, this sounds fulfilling.

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