I’m a Mac guy. Have been since 1988. I’m not a fan of Microsoft…though I’m using a MS keyboard, and they do make the best mice. And I can’t do without MS Office. And I use Expression Media all the time. But I digress.
Apple’s TV ads become cultural phenomena–the Think Different campaign, the snazzy iPod dancing ads, and those wonderful Mac vs. PC ads. Meanwhile, Microsoft’s ads usually fall flat. Can you remember any Microsoft ad campaign of previous years? No, there’s nothing memorable.
But these Laptop Hunter ads–I think they’re good. And they seem to be effective. The way they mention Apple, and downplay the need to be “cool,” hits the chord just right. The original “Lauren” ad is still the best.
So while I really hate complimenting Microsoft, I must say: you’ve got it right this time. (But the Mac/PC ads still blow you away.)
