Tactics Vs. Goals

From Seth Godin’s blog: “Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.”

We hear people, and churches, say, “We already tried that before, and it didn’t work.” Are they referring to the goal, or the tactics for accomplishing that goal? If the goal remains worthy, just try different tactics to accomplish it. But don’t say, “We tried to accomplish that goal, and it didn’t work.”

That kid who beat me in the table tennis tournament on Saturday–if I played him again, I would definitely need different tactics.

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