A study identifies Lee Child has having the strongest reader loyalty of any bestselling author. For instance, 41% of John Grisham fans say they plan to buy his next novel, but 70% of Child fans want the next Jack Reacher novel.
I’m one of those Lee Child fans. However, were Robert Parker still alive, I’m guessing he would top the list, at least with the Spenser books. A Jack Reacher book is a Must Have. A Spenser book was a Must Have NOW.
There are two important elements: the author, and the subject. You need to like the author’s writing style. But also, you need to like the subject. For that reason, a continuing series helps. If you like the character, you want to keep reading about him/her. Lee Child writes ONLY about Jack Reacher. A Cross novel from James Patterson may be a Must Have (it is with me), but not necessarily the novels from his many other series.
Who are your Must Have Next Book authors? Or is there a particular character you follow (like Spenser, but not Jesse Stone or Sunny Randall)?