Treat yourself to some popcorn…trivia.

• Before the 1930s, most popcorn sold was white. Today–only 10%.
• Movie theater owners preferred yellow popcorn for two reasons: it expanded more when popped (more volume per kernel), and it naturally looked more buttered (requiring that they use less real butter).
• The theater preference spilled over to stores, with people wanting popcorn “like in the movie theater.”
• Popcorn remains the top money-maker for movie theaters–an estimated 85% profit. Popcorn accounts for about 46% of theater profits.

Today, class, we’ll talk about passive vs. active verbs.

Passive verbs are forms of “to be.” Examples: is, are, was, were, have, had, will. They contain no action.

Good writers prefer active verbs. It’s a tell-tale sign. They still use passive verbs, but the balance tilts heavily toward active verbs.

(I do remember editing freelance manuscripts by writers who had probably just learned this principle, and used active verbs exclusively. Their writing sounded unnatural. It’s fine to use passive verbs in moderation.)

A strong, active verb not only imparts action, but can make modifiers and phrases unnecessary. You show more action with fewer words, and create better pictures in the reader’s mind.

Two examples:

The pastor was in a hurry during his sermon.
The pastor rushed through his sermon.

Dan was walking slowly across the room.
Dan sauntered across the room.

You are dismissed. Or: I hereby dismiss you.

The new World Trade Center claims to be the tallest US building, at 1776 feet. That makes it 300 feet taller than the Willis Tower (formerly Sears Tower) in Chicago. But the last 400 feet is a metal spire. Should that count?

No, say people who insist Chicago should retain the Tallest Building title. The glass observation deck on the Willis Tower is higher than the top floor of One World Trade Center.

I agree. A spire, even if it’s an integral part of the design (as opposed to an antenna) is cheating. Chicago remains Number 1. What say ye?